The Promise of Silicon Valley
In the early years of the internet, innovation from Silicon Valley was always warmly welcomed. The region was seen by many as the cradle of positive progress. With great enthusiasm, tools and apps that made our lives easier were embraced: the WhatsApp group where we shared holiday photos, Google Drive for class lists, an Instagram account to promote our products, and the Facebook groups where cat videos were collected — to name just a few examples.
Gradually, however, it became clear that these technologies — and the financiers and makers behind them — are anything but neutral, as Jo and Rayen explain:
“With many of these tools, we — the users — are the business model, and our data is the raw material. At the same time, there are few alternatives. Due to the great trust in free-market principles, monopolies have arisen, dominated by a handful of large US American companies such as Meta and Microsoft.”
The Netherlands — its citizens, governments, businesses, and educational institutions — has also collectively fallen under the grip of these companies, both literally and figuratively.
Beyond the problems caused by monopoly, these companies are tied to political interests, economic systems, power structures, and colonial exploitation. For example, Google supplies technology for Lavender, an AI system used by Israel to designate targets in Gaza. On Spotify, we unwittingly listen to fake bands such as The Velvet Sundown. The Russian Orthodox Church runs online disinformation campaigns against the Dutch Spring Feelings week. Meanwhile, the minerals for our smartphones are mined by children risking their lives in Congolese cobalt and coltan mines, and our data centers consume vast amounts of water and energy, leaving behind a massive ecological footprint.
And the bitter irony is: you, the user, are right in the middle of it but have almost no control. Withdrawing from these systems often means social and societal exclusion, and alternatives are scarce at best. That realisation is sobering.
So, are we all trapped in this system? Is there really no way out?