We believe in the power and scope of Dutch film and visual culture. Stories told in films, series and digital productions broaden our view and can increase mutual understanding. Stories can offer connection in a highly individualized and increasingly polarized society. That is why NFF shows and experiences the best, most relevant and innovative work of its own origin, and creates an attractive environment where people can engage with each other. The NFF makes an impact and contributes to a flourishing ecosystem for Dutch visual culture, both creatively and socially.

Our four core values that apply to all facets of the festival:

• Innovative
  The festival presents the very latest from our own Dutch soil and avenues innovative insights, based on the idea that new perspectives challenge professionals and audiences, raise awareness and inspire them to make and view exciting work.
  

• Involved
  The NFF is closely involved with society, the profession and its peers. We show our social commitment through the attention we pay to contemporary themes. Employees at the festival work from a great love and dedication for Dutch film and visual culture. This involvement is visible in the collaborations we enter into and in the activities we undertake.
  
• Inclusive
  The film and visual culture in our country is varied and increasingly multicolored, and of this the NFF is the showcase. We present productions by a wide range of makers, work with a diverse team and with advisors and jury members from diverse backgrounds. We strive to make the festival accessible to all.
  
• Outspoken
  The NFF expresses itself and shows who we are, as a Dutch society and as a film world. The festival is not a neutral sender, but a reliable, relevant guide that communicates with its program to film lovers with different tastes which film you 'must have seen' and which (social) themes are important.

Goal 1

NFF promotes Dutch films, series and digital productions

Goal 2

The NFF is open to everyone

Goal 3

The NFF introduces all children and youth in the Netherlands to homegrown productions

Goal 4

NFF strengthens cooperation with Utrecht

Goal 5

The NFF puts social developments on the agenda

Goal 6

The NFF stimulates makers

Goal 7

NFF stimulates talent development

Goal 8

The NFF actively contributes to policy development within the audiovisual sector

The NFF executes its vision with attention and concern for human health, animal welfare and sustainability. In doing so, awareness and execution go hand in hand. We inform and inspire our visitors by organizing themed programs and climate-neutral premieres where expert parties (such as Film for Future) and politicians are present. We work together with partners and sponsors who also strive for a sustainable world. Behind the scenes, we conduct a baseline measurement to get started based on the results. We train our employees and make choices based on the R-ladder. This means that we reuse materials as much as possible, travel in an environmentally friendly way and set up our catering facilities vegan.