How can we make the strange fact that we're hurtling through infinite space on a floating ball feel tangible in everyday life? Filmmaker Anne Meffert explores this odd realisation, and sees the universe up close like never before.
Anne Meffert has always marvelled at the absurd fact that humans live on a floating ball in space. In her debut film, she explores how this realisation surfaces in everyday life. Then, she hits on an idea: to sell the universe back to humanity. Together with a marketing agency, she comes up with strategies to bring the universe closer to home. A range of campaign ideas circulate, but really, how far away is the universe, anyway?