It's Magic Time follows the vicissitudes in and around 'multi-channel experience marketing company' Magic Minds, brainchild of the irrepressibly optimistic ('On moratorium day, I play the piano') entrepreneur Erik Bartels. In a time when many good digital things must come to an end, this company converted its office for 3.6 million euros. Despite 'experience domes', a roof club and workout facilities, the relaxed Magic Minds atmosphere is soon replaced by rigorous commercialism. Sales targets and utilisation rates are not met, creditors are on their doorstep, and moneylender Nesbic is making things hot for them. After the first round of dismissals, the company gets in a free fall that leads to the verge of bankruptcy. Filmmaker Marco Zuilhof registered the developments at first hand. Negotiations, quarrels, dismissals and Bartels's fits of rage: Zuilhof was present. This makes It's Magic Time a stirring and disconcertingly concrete drama in a world of brand values and hot air.

Credits

Set geluid
Production company
Vanzetti Produkties
TV company
RVU Educatieve Omroep
Distributor NL
Vanzetti Produkties

Title: It's Magic Time
Year: 2002
Duration : 1 hour, 33 minutes
Category: Long Documentary
Edition: NFF 2002

NFF Archive

You are now in the NFF Archive. The archive contains contains information on film, TV and interactive productions that were screened at past festival editions. The NFF does not dispose of this material. For this, please contact the producer, distributor or broadcaster. Sometimes, older films can also be found at the Eye Film Museum or the Netherlands Institute for Sound and Vision.