Music video shot in Ukraine looks like a stylish action movie. Boef fans ran down the street in their underwear to mimic the opening shot of the video as part of the Habiba challenge.

The video that unleashed the so-called Habiba challenge. The opening shot, featuring vlogger/rapper Boef running down the street in his boxer shorts, was copied thousands of times on Instagram and other media. Boef decided to couple the challenge to a collection for Giro 555, to raise funds to fight the famine in Africa. The music video was shot in Ukraine and is reminiscent of a stylish action movie from the 1990s. It shows Boef roaming the streets, ‘focussed on making cash’, while his ‘habiba’ is lonely at home.


Production company
Cake Film & Photography

Title: Boef - Habiba
Year: 2017
Duration : 4 minutes
Category: Short Feature
Edition: NFF 2017

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