Documentary about the move of the loss-making bike tyre factory in Doetinchem to low-wage country India. This is why the marking on the tyres changes from `Made in Holland' to `Dutch Design'.
In November 1999, Vredestein decides to move the loss-making bike tyre factory in Doetinchem to a low-wage country. This is why the marking on the tyres changes from `Made in Holland' to `Dutch Design'. Filmmakers Maarten Schmidt and Thomas Doebele observe the entire process: the work in the seemingly empty factory, where the labourers perform the motions they have practised for years, the meetings with the ever-cheerful manager, and the selection procedure for the new factory in India, where merely the suspicion of being a union member is sufficient for rejection. The loyal Dutch Vredestein workers, who in many cases have worked in the factory for decades, downheartedly acquiesce in the situation. They are often immigrant workers who once came to Holland as cheap labour themselves and now see their jobs disappear. Schmidt and Doebele, using a scrupulous and detailed registration, reveal the human dimension of the economic globalisation.

Credits

Producer
Set geluid
TV company
VPRO TV

Title: Made in Holland wordt Dutch Design
Year: 2002
Duration : 1 hour, 30 minutes
Category: Long Documentary
Edition: NFF 2002

Gouden Kalf nominees

Beste Lange Documentaire (2002)
Thomas Doebele
Beste Lange Documentaire (2002)
Maarten Schmidt

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