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Film version of the commercial that globally went viral warns drivers, in an inventive and evocative way, against the dangers of using a smartphone behind the wheel. The clip does not show the chauffeur or the calling and texting itself, but the potentially drastic consequences. The maker was inspired by a news photo of a policeman taking care of a little girl in a pasture, while in the background the overturned car is seen that her family had an accident with – a fatal one for the father.