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In three episodes of fifty minutes, an apt portrait is presented of the Turkish Genco family. Owing to the joint effort of the entire family, the small shop in Amsterdam-East that immigrant worker Mustafa Genco set up thirty years ago has meanwhile expanded into a flourishing supermarket-cum-butcher's. The various family members tell about their motives, their dreams and the sometimes galling family bonds. `You feel guilty if you don't work in the shop. But it's hard, as they all are your father and mother.' The Gencos each give their individual interpretation to a life with two backgrounds and languages. For example, the nineteen-year-old grandson Emrah, who was born and raised in Holland, still chooses a seventeen-year-old Turkish bride. The story of the Gencos is a striking cross section of an immigrant family in Holland that has equally assimilated and remained loyal to the Turkish traditions and culture.