Boef - Habiba

Madja Amin Short film - 2017 - 4 min.

NFF Archive

You are now in the NFF Archive. The archive contains contains information on film, TV and interactive productions that were screened at past festival editions. The NFF does not dispose of this material. For this, please contact the producer, distributor or broadcaster. Sometimes, older films can also be found at the Eye Film Museum or the Netherlands Institute for Sound and Vision.

Music video shot in Ukraine looks like a stylish action movie. Boef fans ran down the street in their underwear to mimic the opening shot of the video as part of the Habiba challenge.

The video that unleashed the so-called Habiba challenge. The opening shot, featuring vlogger/rapper Boef running down the street in his boxer shorts, was copied thousands of times on Instagram and other media. Boef decided to couple the challenge to a collection for Giro 555, to raise funds to fight the famine in Africa. The music video was shot in Ukraine and is reminiscent of a stylish action movie from the 1990s. It shows Boef roaming the streets, ‘focussed on making cash’, while his ‘habiba’ is lonely at home.

Credits

Director(s) Madja Amin
Producer(s) Allen Grygierczyk
Production Company Cake Film & Photography
Director of Photography